Experiencing high traffic surges is a common scenario for most online merchants. Also, converting that new traffic into your email subscriber or making them purchase is another crucial factor. If you don’t follow the right email marketing tactics you can lose a potential customer.
Though email marketing is an old algorithm for website owners to create a user base still it is the most effective & reliable marketing tool to generate your loyal customers. For a successful email marketing campaign, you have to collect your desired email address successfully. And you can increase your email signup list only when you will get to build up trust & loyalty with your audience. To get returning readers, visitors, or customers, building up your email signup of your active user is the key.
While you are working on the email list, there are three perspectives you should give attention to-
- Have a proper way to reach people
- Experimenting with different ways to collect emails
- You are approaching the right people
People get hesitant to provide their email address or personal information while they are visiting a new website. So, you can offer incentives in return for a visitor’s email address or other effective ways to collect leads. In this article, we will highlight 8 proven ways to collect the email address of your web visitors.
8 Ways To Collect Email Address Of Your Web Visitors
Every day, users spend on average 5 hours checking personal & professional emails. Making an impactful presence or grabbing attention from users' inboxes is important for your business recognition. Lead generation through collecting email addresses & nurturing them with proper business strategies helps to analyze customer behavior & build a good buyer persona.
We are mentioning 8 proven ways to help you convert your web visitors into subscribers easily.
Strategic Placement Of CTA’s
Call to action buttons are the most common & effective way to collect your visitor’s web address. But not all visitors are likely to click on the CTA immediately after their arrival. The right placement of the CTA button with engaging content can allure visitors to take an action rather than just consuming the content. To entice your visitors with the content you need a great design of the CTA button section.
A perfect CTA provides value to your targeted customers. The perfect blend of meaningful content & strategic CTA button placement will increase the CTA click ratio & convert more visitors into email subscribers. Your users see hundreds of ads daily, so you need to provide a value-driven reason to grab their attention & make them click on the CTA button.
Offer Attractive Incentives In Exchange Of Email Address
Offering incentives is the smart way to make your visitor input their emails. Incentives are rewarding your visitor with compelling offers that work as a form of lead magnet. Exclusive discounts, providing free trials of software products, and easy access to your ebook are the perfect examples of offering incentives. The main purpose of this approach is to make your user feel that they are getting special treatment in exchange to subscribe to your newsletter.
Some great ideas for offering incentives are:
- Free courses
- Free templates
- A list of resources
- Quick start guide
Leverage the SignUp Button On Your Facebook Business Page
Facebook is a popular channel for marketers to promote their service, so it is quick to add a signup button to your Facebook page. It is the easier option to collect email addresses out of all ways. Honestly, you will not get plenty of subscribers from FB pages, but it is safer to leverage this approach as people spend most of the time searching for their favorite brand on Fb. If someone is looking to subscribe to you, then this is the most effective & easiest way one could find.
Make Your Visitors Subscribe To Comment
A blog is a common section for every website & most probably the important part for marketing purposes. Also, if you own a popular blog site, then the comment section is the most effective way to collect your reader's email address. This is the place where your daily readers will ask about their queries or give feedback. So, what you can do is just simply make a system that, before commenting on any article, your readers must have to subscribe to the email list. In this way, their readers also get a notified email whenever others will comment on the blog post.
Conduct Free Webinars
Hosting free webinars has been a common phenomenon for the last 2 years because of Covid -19 outbreaks. Webinars are useful to provide valuable information regarding your service or products, promote products & collect emails at a time. You can easily share free webinar links in exchange for users' email addresses. Using this approach you can increase attendance as well as build up your active user's email list.
A squeeze page is a kind of landing page, specifically designed to squeeze traffic to provide their email addresses in exchange for some valuable things like incentives or any physiological tactics. Squeeze pages are quite short but have a great impact on the customers. An ideal squeeze page includes:
- An eye-catchy headline that demonstrates the benefits you are going to offer
- Supporting content that provides enough information to convince visitors to click
- Lucrative design & imagery
- An embed form including a maximum of two fields
- A clean & clear CTA button
Exit Intent Popup
Popups are the most used technique to capture emails and are also most controversial. For some visitors, it is too annoying that, while they are visiting pages, popups disturb & irritate them rather than grab attention.
To avoid this problem You have to understand & consider the popup placement & timing. The goal of an effective popup is to alert the user about the information that might be valuable for them. The latest popup techniques are smart & innovative as they appear on the window based on a specific action trigger. We can take the exit-intent popup as an example. Exit popups are used to convert abandoning visitors. It has a chance to turn a leaving visitor into a long-term customer. You can display an email opt-in form to the leaving visitors & offer some discounts to subscribe to your email list.
Sticky Top Bar
Sticky top bars are the small & thin bars displayed at the top of the website as well as each page. These types of top bars are specifically designed for any announcement or update, but also you can leverage them to add an email input field & subscribe button. Being on the top of the page provides all the users an opportunity to sign up for your newsletter. Alongside, you can offer incentives that help users to understand why should they need to sign up
These are some most used ways of the many ways to grow your email list. Having a sustainable email list is necessary to nurture your active subscribers. Collecting emails isn't enough to increase your business sales. You have to conduct proper email marketing campaigns with engaging email templates & content. Once you own a great website with the best SEO practice, top-notch content that drives traffic to your website, you can easily convert them into your subscribers. Start this process with an outstanding welcome email template & gradually move forward to engage & nurture the lead with proper email marketing strategies.
Let Royex Digital’s digital marketing team help you develop an email marketing strategy to drive more qualified visitors to your site and convert those visitors into leads and sales.
Royex Digital is a goal-oriented Digital Marketing Agency in Dubai. We offer a range of digital marketing services with the adaptation of cutting-edge web, mobile and social technology. From market research to growth tracking we provide every digital marketing service most cost-effectively. We adapt and practice cutting-edge marketing tactics by harnessing the power of modern marketing technologies.