Let us start with what SEO is. SEO stands for search engine optimization. It's the process of getting traffic from free, organic, editorial, or natural search results on search engines. Think of a search engine as a filing system in a library. SEO helps search engines understand better what you have to offer. This means when someone searches using a word or phrase related to your business, like, let's say, royex digital, you're more likely to appear in their results.
When a search engine returns results, some of them are paid advertisements. The rest are unpaid results that the search engine believes are relevant to the phrases entered into the search box. These are referred to as organic results. Search engines have formulas or algorithms that help them order the list of results. Search engines constantly clean the web for new content and try to make sense of it.
Now, the first search engine you're probably thinking of is Google, but there are many other search engines. What search engines value most is unique, engaging, relevant content because their job is to find and show the most useful stuff.
Search is simple, and many of us use it every day, but what's happening behind the scenes is constantly changing. To effectively promote your website online, you've got to keep tabs on what search engines value most and ensure our website gives it to them.
Now, Why do We Need to Include SEO in our Marketing Strategy?
Well, there are three major benefits of search engine optimization that attract marketers from all over the world
1- Traffic from your SEO efforts is free.
2- The traffic will be consistent once you are ranking high.
3- You can reach massive audiences you wouldn't have access to now since every search engine.
There are literally hundreds of metrics to track. Google uses over 200 ranking factors in its algorithm, but it's best to stay focused on just a few to start, and it's really important that you understand which ones are actually critical for your business.
Let us discuss some of the top metrics that we can use to track performance :
1- Organic Traffic
Organic traffic is the number of visitors your site gets from people clicking on links to your web pages when they come up from search engine results. Organic traffic is what you want because it's targeted. When a person is looking for something specific, and you can provide them with a solution, you can earn a subscriber or, even better, a customer. Organic traffic is a very effective indicator of your SEO strategy's overall performance. If you see an improvement in organic search results, this means that your visibility connected through your keyword ranking is also going up, which is good.
2- Keyword Ranking
To see results with this metric, your website and content need to be optimized to rank on the top of search engine pages for specific and long tail keywords.
A super easy way to track your Google rankings for keywords related to your business or your product is just to do a Google search. The results will show you where your website ranks for set competitive keywords. The ultimate goal is to get on the first page and as close to the top of Google as possible, considering that more than 25% of people click on the 1st Google search result.
3- SERP Visibility
For every query, Google produces an outcome or a search engine results page, a SERP. These outcomes consist of organic results, ads, and SERP features. Examples of sub-features include feature snippets, knowledge Panels, image packs, and so on. Search engine visibility measures how many people see your website on the search results page, which could be affected by SERP features. But in general, this metric can definitely give you an overall idea of your SEO progress.
4- Click-Through Rate
Click-through rate or CTR is the percentage of people that click on your website from the SERP. For example, your website CTR will be 10% if your website has appeared on the search engine results page 100 times in a week and 10 people click on it. You can use this metric as a barometer to understand whether your title and description are actually captivating users' attention so that they click on your website.
If you see any low number, that does not mean that your website is bad; it just means that you may need to optimize your title, descriptions, or URL and try to acquire some feature snippets that are relevant to your business or your product.
Consider that the average click-through rate for the first position in Google is 28.5%, which means that if you boost your keyword ranking, you also have a chance of boosting your click-through rate.
5- Bounce Rate
The bounce rate represents the percentage of users who visit your website but leave without further interaction. If the user clicks on more than one page, Google counts a visit as an interaction. In short, we can say that it measures the quality of a visit. Different types of websites, of course, have different benchmarks for bounce rate, but just, in general, keep in mind that a high bounce rate is no good for Google because it tells the algorithm that the users are not finding what they want, which means that you are not answering the search intent.
Let Royex Digital’s digital marketing team help you develop an effective digital marketing campaign to drive more qualified visitors to your site and convert those visitors into leads and sales.
Royex Digital is a goal-oriented Digital Marketing Agency. We offer a range of digital marketing services with the adaptation of cutting-edge web, mobile and social technology. We adapt and practice cutting-edge marketing tactics by harnessing the power of modern marketing technologies.