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What is Print On Demand Ecommerce

Print On Demand is very similar to Drop-shipping, but it allows Ecommerce business owners to personalize and customize their products. The concept behind print-on-demand is that a print-on-demand supplier custom prints an order and ships it directly to the customer once a product is sold.

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Print On Demand is very similar to Drop-shipping, but it allows Ecommerce business owners to personalize and customize their products. The concept behind print-on-demand is that a print-on-demand supplier custom prints an order and ships it directly to the customer once a product is sold. 

In other words, we can say that print on demand allows you to create hundreds, if not 1000s, of products with little to no investment. I think print-on-demand is the best opportunity for anybody wanting to get started with an online business. It has a very low barrier to entry; you can start with next to no money.

Print-on-demand is a way to sell apparel and custom-printed items that allow you to automatically send your orders to a company that will print, package, and ship the orders for you. This allows you to sell your items online without buying upfront inventory, printing the t-shirts or apparel yourself, and shipping the items yourself.

Print-on-demand companies will work with you completely free; there's no cost to use them other than what you pay for the items and shipping as you make sales. You can sell almost anything with print-on-demand, from t-shirts to mugs, skateboards, curtains, blankets, phone cases, and literally hundreds of items.

As you choose which physical products you want to offer to your buyers, you're putting your unique designs on those, and then you will be paying your print-on-demand provider to actually print and fill those orders for you every time a sale comes in.

So they're the ones printing it, shipping it out to your customer. So it becomes passive for you at that point. Your print-on-demand provider will have a base cost for each different type of product that they're offering. So whatever you choose for your products, if you get a sale on that through your shop, you're then going to be paying that base cost to your print-on-demand provider, but you get to decide what your final pricing is in your shop, so whatever extra you get from that sale beyond that base price is your profit. 

Most print-on-demand providers will let you start for free, and then you just pay that base cost when you get a sale for the product that you sell. You don't have to order any inventory to get started because you're not physically handling the products. It's all housed at your print-on-demand provider's warehouse or facilities, so you don't have to spend upfront costs ordering inventory, trying to guess on sizes, and things like that.

You can actually just create designs and list these products on your shop and actually test them to see if the designs work, if they're going to make sales, if they're going to become profitable without any risk of upfront costs and upfront inventory ordering like I mentioned this is a great way to make passive income because once you create the design, and you list it on your shop your work is done at that point and your print-on-demand provider is the one that fulfills and ships the order, so you never have to worry about packaging, shipping.

You can literally just do the work of designing and then make money every time a sale comes in.

Let's discuss the steps that you'll need to go through to start your print-on-demand business. 

1- Research Providers 

Research Providers

So the first thing you're going to do is research different print-on-demand providers and decide which one is best for you. When you are researching and comparing these different prints-on-demand providers, one thing you should think about is actually :

•  How many different types of products this company offers you? Do they have a wide variety for you to choose from, do they offer the types of products that you want to sell, and also, how good is the quality of their products in their printing? So one thing you can do for this is actually to order your samples. Order a few different things so you can touch and feel them yourself and see the quality. 

•  You can also look at reviews of people who have sold with this print-on-demand provider before and ensure they have glowing reviews from those who have partnered with them.

•  You also want to take into consideration their fulfillment centers, and you can look on their website to see how many fulfillment centers they have, where they're located, and whether they are Global because that's one thing you want to think about is if you want to sell internationally, you want to make sure that your print on demand provider has fulfillment centers and offers global shipping to the areas that you'd like to sell to.

•  A lot of print-on-demand providers will also offer a mock-up generator which is a really awesome and helpful tool on their website for you to be able to see your designs and actually create designs right there on the mock-ups that they provide, so these could be pictures and mock-ups of real people wearing t-shirts or wearing the hoodie or the leggings whatever it is that you're designing, and you can actually write there on that mock-up generator Create Your Design and see what it would look like on a real person, so I recommend that you only choose a print-on-demand provider that offers a mock-up generator tool.

•  The next thing to consider is the eCommerce platforms they integrate with. So each print-on-demand provider will integrate with different platforms like maybe Amazon, woocommerce, and Shopify, so you want to make sure that whatever platform you're thinking of selling on with your shop can be integrated and synced with your print-on-demand provider, you'll easily be able to look at their website and look under the integration section to see what platforms they sync with. 

•  Now you also want to consider their shipping times to ensure that they have a fast turnaround so that when a buyer purchases from you, they're receiving their order from the print-on-demand provider and ideally less than a week from the time that they order.

•  Then you also want to look at the base prices for the products you're thinking about, and sort of do some math in your head to see if you could actually price these items at a reasonable competitive price for the platform that you're selling on, to make sure that you'll be able to pay that base cost for the product and then also have a good amount left for your profit. You can compare pricing for the base costs of their products and the different plans that these different print-on-demand providers offer by going and looking at the pricing section on their website.

2-  Choose a Platform for an eCommerce Shop

Choose a Platform for an eCommerce Shop

Now the next step is to choose your platform for your e-commerce shop, so this is going to be different because you're not actually hosting your shop on the print-on-demand provider's website. You have to have your Shop website.

The options here are you can either start a shop on a Marketplace like Etsy, Amazon, or eBay, or you can start your shop with your website that you own that's not a marketplace with something like Shopify. So it just depends if you want to be on a Marketplace selling or you want to have your website. There are pros and cons to each, so I recommend researching the benefits of each.

3- Pick a product Type and Specific Niche

Pick a product Type and Specific Niche

This step has two parts. One of these steps is to pick the product type you want to offer and then pick the specific niche you want to offer your designs.

The first part of this, your product type is simple; it's just choosing what types of products you want to offer, so if you want t-shirts or mugs or tote bags, there are so many different types of products, like I mentioned before, so you can go on your print on demand provider's website and look through what products they offer. Then the second part of this is to Niche down into a specific design style, so what niche do you want to focus on? Let's say that for your product type, you've chosen apparel, so you're choosing t-shirts and hoodies and sweatshirts and leggings, but then you need to know exactly what niche, what types of designs you're going, for what your target customer is going to be looking for. So you could have a t-shirt shop that is based on Western designs, or you could have one that's based on parent designs with Mom and Dad and pregnancy t-shirts, you could have one that's based on pets, you could have a dog shop where all of your designs are a cute little dog graphics and quotes having to do with pets, so there are a lot of different niches you want to research and figure out something that you would enjoy, that you're passionate about, but also that's going to be profitable on your platform.

So choose your product type and your Niche and figure out some different trend elements that you can incorporate into your designs.

4- Start Creating Your Design

Start Creating Your Design

Start creating a t-shirt or hoodie design or whatever product you will be putting your design on; there are several websites with many different templates that you can start with. So even if you're a beginner, you can use the templates to change the fonts, colors, and graphics. You can really make the design on your own, but it takes a little bit of the intimidation out of starting from scratch because you are starting with a template.

5- Order Samples For Yourself

Order Samples For Yourself

So once you've created your designs, you've put them on the products that you want to offer and created the whole product, then you can actually order samples for yourself before you sell it to anyone else so that you can physically touch them, see the quality of the shirt or whatever product it is, see what it feels like, see the printing and make sure that it's top quality before you start offering it to others. 

6- Sync Print-On-Demand Provider with E-commerce Shop

Sync Print-On-Demand Provider with E-commerce Shop

Make sure that your print-on-demand provider is synced and integrated with your e-commerce shop, so there should be tutorial videos on your print-on-demand provider's website on how to actually sync and integrate the two, which it's usually a super easy process, but you want to make sure to go through the steps to integrate those two so that then you can create your listings with your products and publish them.

7- Create Your Listings and Publish them

Create Your Listings and Publish them

So once they're synced, you will publish your listings to your eCommerce shop.

Let's say you're selling on Shopify; you're going to be publishing those listings to your shop there, and every time a sale is made or an order comes in, it's going to send it over to your print-on-demand provider automatically, and they're going to fill and ship that order for you automatically.

8- Market Your Shop

Market Your Shop

The last step after you have published your listings and you're open for business is that you want to market your e-commerce shop. You can use social media marketing, email marketing, and influencer marketing. So you will be partnering with influencers to be featured on their accounts.

Royex Digital is a goal-oriented Digital Marketing Agency in Dubai. We offer a range of digital marketing services with the adaptation of cutting-edge web, mobile and social technology. We adapt and practice cutting-edge marketing tactics by harnessing the power of modern marketing technologies.

Let Royex Digital’s digital marketing team help you develop an online marketing strategy to drive more qualified visitors to your site and convert those visitors into leads and sales.



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