What is the GITEX Event

The GITEX ("Gulf Information Technology Exhibition") is an annual consumer computer and electronics trade fair, exhibition, and conference held in the Dubai World Trade Centre in Dubai, United Arab Emirates. Its presentations across the Middle East have drawn large crowds, most notably in 2009 when Microsoft unveiled Windows 7 to a crowd of 150,019 people.

ICT merchants and providers such as Gateway Group, Hewlett Packard Enterprise, 50 Cent, Etisalat, RedHat, and Dell attend the GITEX Shopper & Consumer Electronics Expo. IT experts, technology enthusiasts, students, and consumers, as well as regional traders, are among the consumer participants.

The event began in 1981 as GITE and was held in the Dubai World Trade Centre's Hall One. It has now occupied the whole DWTC complex, which consists of ten exposition halls with a total show space of one million square feet, for several years.

GITEX Shopper 2009 attracted 150,019 visitors from 121 countries. 60% of the participants came from the Middle East, 19% from Africa, 13% from the Americas, 4% from East and South Asia, and 4% from Europe during the 2012 event. In comparison to 2011, there was a 24 percent rise from Africa.

Importance of GITEX event

Gitex reflects the UAE's "aspirations for its future economy," according to Sheikh Mohammed bin Rashid, Vice President and Ruler of Dubai. He applauded the high-profile trade event for bringing people from all around the world together to build future technologies.

Sheikh Hamdan stated, "Dubai and the UAE continue to demonstrate their commitment to assisting the global technology community in accelerating development and innovation, improving resilience, and advancing its transformation agenda in the post-pandemic period."

"The significant response the event has received from the global industry demonstrates the sector's confidence in Dubai as a secure location for international trade fairs.

This exhibition, which attracts 4,000 governmental and private entities specializing in information technology, artificial intelligence, and other technologies, is not only a showcase for the best innovations and practices in digital and smart services, but it also brings the public and government together on a daily basis to improve decision-making. This is the essence of the UAE's leadership concept, which places a premium on human and sustainable development and treats them with respect.

Case Study

Success stories around us

Youbetter Trade

YouBetterTrade is the first online marketplace for shoes, streetwear, and collectibles in the Middle East. They have all of the current footwear, from Yeezy 350s to Jordan 1. They are revolutionizing the sneaker market in the UAE via their app.

View case study


Noon is a technology leader with a simple mission: to be the best place to buy and sell things. In doing this we hope to accelerate the digital economy of the Middle East, empowering regional talent and businesses to meet the full range of consumers' online needs.

View case study


Iraq's first privately owned satellite station, Al Sharqiya ("The Eastern One"), is owned by Iraqi media billionaire Saad al-Bazzaz, who has offices in London, Baghdad, and Dubai. The station debuted in March 2004 and began broadcasting regularly on May 4, 2004.

View case study