Noon

Noon is a technology leader with a simple mission: to be the best place to buy and sell things. In doing this we hope to accelerate the digital economy of the Middle East, empowering regional talent and businesses to meet the full range of consumers' online needs.

For Middle Eastern businesses and consumers alike, exciting things are happening in the world of online shopping. With a wealthy population of more than 440 million people and a high smartphone and internet penetration rate, the region is full of commercial opportunities. Meanwhile, with the rising popularity of digital wallets in Egypt, the region's biggest market, it’s becoming easier than ever for consumers to find and purchase their favorite goods online. Playing a pivotal role in this shift, Noon.com is an ecommerce platform specifically designed to bring Middle Eastern businesses and consumers together online.

The first ecommerce platform to use Arabic as the native language for its user interface, Noon.com is setting a new design standard for online shopping in the region. The platform helps visitors to discover and shop products with same-day or next-day delivery, easy payment and return options, as well as 24-hour customer service. A dedicated product integrity team, trained by world-renowned brands to identify authentic and fraudulent products, helps consumers buy anything they need, from cosmetics to technology, with confidence.

Operating in Saudi Arabia, the United Arab Emirates, and Egypt, Noon.com offers several services designed to meet its users’ diverse needs. This includes Noon Daily, which delivers groceries to doorsteps, and NowNow, which gives customers access to stores and services in their local neighborhood with delivery guaranteed within minutes of ordering. To ensure it has the backend logistics, supply chain systems, and infrastructure in place to support all this, Noon.com focused on integrating and automating internal processes from the very start, turning to Google Cloud as its infrastructure of choice in 2016.

Noon.com built its ecommerce platform on Google Cloud to access self-managed services, enabling it to focus on delivering value to users and developing a range of services across the Middle East. 

“Our vision is to generate value and dynamism in the region. Not just by facilitating consumption, but also by supporting production, enabling businesses to easily offer their products online,” says Hisham Zarka, CTO at Noon.com. “‘

For Noon.com, this is just the beginning. The company plans to continue empowering the local and regional ecommerce ecosystem with services that are always available, relevant to users, and easy to access.